As of 1 October, 2012, all soldiers in the United States Army will be wearing a new patch on their uniforms – a Burger King logo will be worn on the right-side where other badges such as recruiting and drill duty are currently worn.
The new patches are part of a $5-Billion dollar move to bring corporate sponsorship into the Army in order to offset painful budget cuts coming through the pipes.
Chief of Army Public Affairs, Brigadier General Jerry Folesky, stated, “There is already a long-standing relationship between the Army and Burger King – they are on every Army installation so it seems only proper that our first corporate sponsor would be Burger King.”
BG Folesky shared with us that part of the deal includes incentive programs where soldiers could earn value meals for performance from commanders as well as even offering a replacement to the bemoaned over MRE.
Reaction from the troops has been fairly positive – SPC Alex Jones of Charlie compant 1-66 Armor, 4ID, told us, “I think it’s cool – I love me the shit out of some Whoppers – and something new to put on my uniform?”
Burger will be pre-releasing the patches at all on-post locations effective immediately, so this weekend when you hit up the drive-thru at the Burger King on post, be sure to ask for your BK Tactical Patch.